Year after year, increasing growth in traffic and vehicle loads are causing accelerated deterioration of road pavements. Advanced materials such as Polymer Modified Bitumens (PMBs) have been developed that prolong the life of pavements. PMBs elasticity has proven beneficial in reducing cracks and ruts, and increased tolerance for heat. Additionally, they offer better adhesiveness with aggregates, and excellent stability during storage and transport. These advantages make PMB cost effective over its life-cycle, especially as they reduce the frequency of maintenance in highly stressed areas. Bitumen modifier has proven to be highly effective in decreasing permanent deformation at high road temperatures, without affecting other properties of the bitumen emulsion.